Beyond reality into imagination
Step into my world of virtual creativity— where imagination meets real-time technology and cinematic stories come alive. From vast 3D worlds and lifelike MetaHumans to high-end product visualizations, this is the frontier of design and innovation.
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/ CONTACT
Marcus Driessen
De Animatietuin 160
Hooghiemstraplein 51, Utrecht, 3514AX
marcus@mrdee.com
Tel: 0031 620439367
/ SOCIALS
BROWSE 3D & Virtual Production Case Studies
We collaborated with experiential marketing agency Wink to create high‑end concept art for the interior environments of BUDX Miami. Based on Wink’s original designs, we delivered 51 detailed stills in just ten days. The visuals supported Budweiser’s presence during Super Bowl LIV, part of AB InBev’s largest integrated marketing and influencer campaign to date, translating ambitious brand concepts into immersive spatial experiences.
Budweiser – Experiential Concept Art for BUDX Miami
EVENTS /
We helped out Experiential Marketing Agency Wink by creating Concept Art based on their designs for the interiors at the venue for BUDX Miami. We created 51 stills / shots in 10 days. As described by Wink: Budweiser went all out for Super Bowl LIV in Miami, producing AB InBev’s biggest integrated marketing & influencer program in history.
BUDWEISER BUDx EVENT
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CLIENT / AB INBEV / BUDWEISER AGENCY / WINK
CINEMA 4D
REDSHIFT
DIGITAL TOOLS
3D MODDELING
LIGHTING & RENDERING
RESPONSABLE FOR
For Glasmeister, we developed a series of refined product visualizations set within natural environments. The central visual concept explored inverted reflections of landscapes within the glass objects themselves, emphasizing material quality, craftsmanship, and the poetic interaction between product and environment.
Glasmeister – Product Visualizations in Reflective Natural Worlds
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ONLINE /
For the Glasmeister project, we developed visualizations of the glass products set within various natural environments. The central concept was to illustrate the environments reflecting upside down within the glass items.And also showcasing their beautiful products
GLASMEISTER
CLIENT / GLASMEISTER AGENCY / ARTBOX
CINEMA 4D
REDSHIFT
DIGITAL TOOLS
3D MODDELING
LIGHTING & RENDERING
RESPONSABLE FOR
For the Limited Edition Alchemy Collection, Rituals envisioned a mystical alchemist’s atelier. In close collaboration with Lukkien and the Rituals Creative Agency, we designed multiple digital environments using virtual production techniques. Custom Unreal Engine shaders enhanced the magical atmosphere, resulting in a visually rich world created specifically for the Rituals television commercial.
Rituals – Virtual Production Environments for the Alchemy Collection
TV /
For the Limited Edition Alchemy Collection, Rituals envisioned a magical alchemist’s atelier. To bring this concept to life, Lukkien collaborated closely with the Rituals Creative Agency, leveraging Virtual Production techniques We designed a series of enchanting digital environments for the Rituals TV commercial, realized within the virtual production studio. In addition, a range of custom “magical” shaders was developed in Unreal Engine, enhancing the atmosphere and visual richness of the world.
RITUALS
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CLIENT / RITUALS AGENCY / LUKKIEN
UNREALENGINE
BLENDER
DIGITAL TOOLS
3D MODDELING
SET DESIGN
LIGHTING & RENDERING
RESPONSABLE FOR
Working alongside the creative team at Isobar, we introduced four new Fuze Ice Tea flavors through four distinct immersive worlds. Each environment was inspired by the ingredients of its respective flavor. A continuous camera movement guides the viewer through the scenes, connected via a subtle Droste‑style loop that reinforces flow and continuity.
Fuze Ice Tea – Immersive Flavor Worlds
ONLINE /
We worked together with the creatives at Isobar introducing four new Fuze Ice Tea flavors, we crafted four immersive magical worlds, each built around the ingredients of the flavor itself. A continuous camera movement guides the viewer through these worlds, connected through a subtle Droste-style loop.
FUZE ICE TEA
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CLIENT / COCA COLA FUZE AGENCY / ISOBAR
CINEMA 4D
REDSHIFT
DIGITAL TOOLS
3D MODDELING
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
To introduce The Juicer, we created a cinematic product animation where ingredients move in a carefully choreographed ballet around the device. This controlled interplay of motion and form highlights key features and functionality while reinforcing a premium, energetic product identity.
The Juicer – Dynamic Product Animation
ONLINE /
To introduce the Juicer, we crafted a dynamic product animation in which the ingredients move in a carefully choreographed ballet around the device. This interplay of motion and form highlights the Juicer’s key features and functionality.
THE JUICER
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CLIENT / EXPRESSIONS B.V AGENCY / ARTBOX
CINEMA4D
REDSHIFT
ZBRUSH
DIGITAL TOOLS
3D MODDELING
SHADING
LIGHTING & RENDERING
RESPONSABLE FOR
For Radio 10’s Top 4000 program, we produced a television commercial featuring an immense tower of 4,000 vinyl records rising above a fictional cityscape. At its peak sits the campaign’s iconic visual mark, creating a bold and instantly recognizable centerpiece.
Radio 10 – Top 4000 TV Commercial
TV /
For the Top 4000 radio program on Radio 10, we produced a TV commercial in which an immense stack of 4,000 records towers over a fictional city. Crowning the stack is the campaign’s iconic visual identity.
RADIO 10
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CLIENT / RADIO 10 AGENCY / ARTBOX
CINEMA 4D
REDSHIFT
DIGITAL TOOLS
3D MODDELING
SET DESIGN
LIGHTING & RENDERING
RESPONSABLE FOR
Together with Mitsi, and in collaboration with Artbox and DDB Unlimited Amsterdam, we created cinematic 3D visuals for the MG ZS EV. The vehicle moves through a sequence of atmospherically distinct environments, each shaped by Mitsi’s visual identity, translating brand language into motion, space, and mood.
MG – Cinematic Automotive Visuals
ONLINE /
Together with Mitsi, in collaboration with Artbox and DDB Unlimited Amsterdam, we created the 3D visuals for the MG ZS EV. The car moves through a series of cinematic environments, each shaped around the visual identity developed by Mitsi — translating brand language into motion, space, and atmosphere.
MG RECHARGE YOURSELF
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CLIENT / MG AGENCY / MITSI - ARTBOX - DDB
CINEMA 4D
REDSHIFT
DIGITAL TOOLS
3D MODDELING
SET DESIGN
SHADING
LIGHTING & RENDERING
RESPONSABLE FOR
As part of the 900 Seconds project celebrating Utrecht’s 900th anniversary, we created a cinematic flyover of the city. The iconic Dom Tower serves as the visual heart of the piece, honoring Utrecht’s history while showcasing it through a contemporary, cinematic lens.
Utrecht 900 Seconds – Cinematic City Flyover
EVENTS /
As part of 900 Seconds, a collaborative project bringing together animators from Utrecht, creatives were invited to reflect on the city’s 900th anniversary. For this event, we created a cinematic flyover of Utrecht, placing the iconic Dom Tower at the heart of the experience.
UTRECHT 900 SECONDS
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CLIENT / GEMEENTE UTRECHT AGENCY / PRINSEN STUDIO
UNREALENGINE
BLENDER
DIGITAL TOOLS
3D MODDELING
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
In collaboration with Studio Katananga, we created a magical natural world for Frosch, with water as its central force. The journey follows a river downstream through the landscape, culminating in a seamless transition—developed by Jurg Neve—that reveals the Frosch product at the conclusion.
Frosch – A Magical World Driven by Water
TV /
Together with Studio Katananga, we created a magical natural world for Frosch, with the power of water at its core.The journey follows the river downstream through this landscape, culminating in a seamless 3d product transition by Jurg Neve that reveals the Frosch product at the end.
FROSH TV COMMERCIAL
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CLIENT / FROSCH AGENCY / KATANANGA - ARTBOX
UNREALENGINE
BLENDER
ZBRUSH
DIGITAL TOOLS
3D MODDELING
SET DESIGN
WATER SIMULATION VFX
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
For the introduction of the new Zero Density brand, we collaborated with Yoko Studio to create a brand film centered on the visual mark in all its forms. The film travels through multiple environments representing the virtual production and broadcast ecosystems Zero Density operates within, clearly positioning the brand in real‑time workflows.
Zero Density – Brand Film for Real‑Time Workflows
EVENTS /
For the introduction of the new Zero Density brand, together with Yoko Studio we created a brand movie in which the visual mark takes center stage in all its forms. The film moves through multiple environments that represent the virtual production and broadcast ecosystems in which Zero Density operates, clearly positioning the brand within the real-time workflows and industries it serves.
ZERO DENSITY BRAND MOVIE
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CLIENT / ZERO DENSITY AGENCY / STUDIO YOKO
UNREALENGINE
BLENDER
DIGITAL TOOLS
3D MODDELING
SET DESIGN
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
For the 200th anniversary of the Koninklijke Nederlandse Redding Maatschappij, King Willem‑Alexander unveiled the new rescue vessel Prins Johan Friso in Rotterdam. Together with Yoko Studio, we created a real‑time 3D introduction using Unreal Engine, presenting the all‑weather rescue boat in a dynamic and immersive showcase.
KNRM – Real‑Time 3D Vessel Reveal
EVENTS /
On October 11, 2024, King Willem-Alexander unveiled the new KNRM rescue vessel Prins Johan Friso during the celebration of the organization’s 200th anniversary in Rotterdam. For this occasion, we created together with Yoko Studio a real-time 3D introduction of the new all-weather rescue boat using Unreal Engine, showcasing the vessel in an immersive and dynamic presentation.
Koninklijke Nederlandse Redding Maatschappij
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CLIENT / KNRM AGENCY / STUDIO YOKO
UNREALENGINE
BLENDER
DIGITAL TOOLS
3D MODDELING
SET DESIGN
ANIMATION
WATER SIMULATION VFX
LIGHTING & RENDERING
RESPONSABLE FOR
To introduce two new Bizzl flavors, we created cinematic animations and high‑resolution stills. Liquid flows dynamically around the bottles, emphasizing freshness, energy, and vibrant motion while reinforcing the drink’s bold character.
Bizzl – Cinematic Flavor Launch Animations
TV /
To introduce two new Bizzl flavors, we created a series of cinematic animations and high-resolution stills.
The drink comes to life as liquid flows dynamically around the bottles, capturing a sense of freshness, energy, and vibrant motion.
BIZZL
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CLIENT / Hassia Mineralquellen GmbH AGENCY / ARTBOX
CINEMA 4D
REDSHIFT
REALFLOW
DIGITAL TOOLS
3D MODDELING
SHADING
WATER SIMULATION VFX
LIGHTING & RENDERING
RESPONSABLE FOR
Lights on Van Eyck is an immersive light and sound spectacle honoring Flemish master Jan van Eyck. Inside St. Nicholas’ Church, we created a multimedia experience blending art, music, and large‑scale video mapping. In collaboration with Mat Collishaw, Mankind, and Create.eu, 3D animations moved in perfect synchrony with robotic arms carrying monumental screens, transforming the architecture into a living canvas.
Lights on Van Eyck – Immersive Light and Sound Multimedia Experience
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EVENTS /
Lights on Van Eyck is a light and sound spectacle paying tribute to the Flemish Master Jan van Eyck. Inside St. Nicholas' Church, we created an immersive experience that uniquely blends multimedia art, music, and large-scale video mapping. In collaboration with Mat Collishaw, Mankind, and Create.eu, we developed 3D animations that moved in perfect synchrony with four robotic arms carrying monumental screens—turning the space itself into a living canvas.
LIGHTS ON VAN EYCK
CLIENT / STAD GHENT AGENCY / MANKIND - CREATE EU
UNREALENGINE
BLENDER
ZBRUSH
DIGITAL TOOLS
3D MODDELING
SET DESIGNS
SHADING
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
For the launch of the Vredestein WINTRAC tyre, we collaborated with Ronin Amsterdam to create the opening animation for an online immersive event. The WINTRAC tyre takes center stage as the viewer is guided through a fictional museum brought to life with colorful projections, setting the tone for the event and introducing the product in a dynamic, engaging way.
Vredestein Wintrac – Immersive Event Intro Animation
EVENTS /
For the launch of the all-new Vredestein WINTRAC tyre, we collaborated with Ronin Amsterdam to create the intro animation for the kickoff of an online immersive event. The animation centers on the new WINTRAC tyre as the main protagonist, guiding the viewer around a fictional museum brought to life with vibrant, colorful projections—setting the tone for the event and introducing the product in a dynamic and engaging way.
VREDENSTEIN WINTRACK TIRE
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CLIENT / VREDESTEIN AGENCY / ARTBOX - RONIN AMSTEDAM
UNREALENGINE
CINEMA 4D
DIGITAL TOOLS
3D MODDELING
SET DESIGN
SHADING
ANIMATION
LIGHTING & RENDERING
RESPONSABLE FOR
We designed stunning, enchanting digital environments for the Rituals TV commercial, utilized in their virtual production studio Additionally, several "magical" shaders were developed within the Unreal Engine.
Case Rituals - 3D digital set design visualisation Unreal Engine
EVENTS /
We designed stunning, enchanting digital environments for the Rituals TV commercial, utilized in their virtual production studio. Additionally, several "magical" shaders were developed within the Unreal Engine.
RITUALS
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CLIENT / LOREM IPSUM AGENCY / LOREMIPSUM
UNREALENGINE
BLENDER
DIGITAL TOOLS
3D MODDELING
SET DESIGN
LIGHTING & RENDERING
RESPONSABLE FOR
Craft unforgettable campaigns that captivate and inspire together.
/ CONTACT
Marcus Driessen
De Animatietuin 160
Hooghiemstraplein 51, Utrecht, 3514AX
marcus@mrdee.com
Tel: 0031 620439367